Tuesday, June 26, 2012

Wanova Mirage Epipheo





Notes to myself:

1. Character - Stick man figure with glasses. The glasses move wherever the eyes look.
2. 0:10 - borders - splits screen into multiple views. Great for conveying different scenarios.
3. Good use of symbols - the way 'stuff on the comp' is conveyed... it's like a visual widget, used in various spots throughout the video. The first time it is used, it is explained via the narration.
4. 0:35 - swish, spacing, nice flow... slow.. and controlled movement from one view to all the others.
5. 0:55 - the way the screen scrolls down is slow and controlled... and the cushioning is effective.
6. Sound - 1:06 the levitation effect

Flow:


- Mr IT Guy is you
- What you need to do
- What's your problem
- How do you do it?
- Simple
- Use 'Winova - Mirage'
- Here's how
- What the benefits are... visually
- IT Problem solved!
- 1 liner unique selling point
- call to action

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